How to Market Your iPhone Game

Here are two links to articles discussing on how to market your iPhone game:

• How to use Twitter, Facebook and YouTube to market your mobile games
  Recent months have seen an explosion in developers and publishers using social media to connect with consumers, media and each other.

  Some have done it well. Others are a bit unsure. And a fair few are (metaphorically) doing their best John Travolta steps and wondering why their family and friends are all laughing at them.

  With that in mind, here’s our stab at a five-pronged social media strategy for mobile games companies – how you can use Facebook, Twitter, YouTube and your own blog to market your mobile games, and how they should work together (that’s the fifth prong).

• Marketing Your App is More Important than You Think
  What I experienced was the effects of the new multichannel model where the developer has had to become a social media explorer, pushing into every nook and cranny of the social web.  From gamer forums to niche blogs by 12 year old app reviewers (they do exist), developers risk ignoring these communities at their own expense.  With users fatigued by so much new product noise, it is easy for an unmonitored launch to go unnoticed by these users.